The importance of mobile applications is quite evident in the present day. Everyone using a smartphone or a tablet spend at least 2 hours per day using apps, especially for searching for information and browsing through products or services related to current or future needs.
Mobile applications are now a necessity that makes critical daily tasks extremely convenient for all users.
For companies across the world, apps have served in staying relevant in a diverse and dynamic environment. More than 82% of businesses with mobile apps have achieved desired growth and increased revenue, allowing current potential customers to engage more with their brand.
In this article, we will discuss the major reasons and benefits of developing and launching your business mobile app to provide the best possible experience for your app users.
Reasons for Business Mobile App Development
Whether it’s Native or Cross-platform, having a mobile app leads your clients to a higher level of customer engagement with your business.
Companies of all kinds, whether small, medium, or large are taking advantage of the customized business apps as it helps them stay competitive and increase productivity.
Here are some of the most popular advantages of custom mobile app development:
Increased Brand Awareness
Mobile apps are studied as an effective solution to increase brand awareness more than many other marketing solutions, as they ensure more visibility and attention-grabbing with the targeted audience.
You can reach a higher brand awareness level with your mobile app in many ways, including:
- Sending new products and offers in push notifications
- Adding business and products information
- Company events announcements
- Updates and new features of products
- Listing products and services prices and available discounts
Mobile apps can be compared to a blank billboard sign, available for you to do whatever you want to it. You can choose to make it hip, stylish, informational, functional, or shocking.
The more you get your customers engaged with your product or services via your mobile app, the more inclined they will be to patronize it.
This is called effective frequency in advertising. Through that constant interaction with your target market, you’re fostering trust.
The more your users trust you, the more open they’ll be to listen to sales pitches and commit to your brand.
With an app, you’ll prove to your customers why they should trust you by showing, rather than telling, what your brand stands for.
Branding and Design
If it's correctly constructed, your mobile app can become your brand ambassador.
Unlike websites that rely on browsers to support some features, mobile apps can be designed to -for example- support swipe gestures, performing a certain action that increases user-friendliness.
Every mobile app is customized according to a company’s branding. And if you’re changing your branding, then there’s nothing better than a mobile app.
You can essentially change how your app appears along with colors and layout whenever you want with version upgrades and uniform it according to your vision and what users want.
Your app can then become your 24/7 earning marketing and sales team.
Strengthen Customer Engagement
This is one of the most important advantages of mobile apps to businesses. It helps in creating a direct marketing channel between the company and its customers, allowing for immediate and effective communication.
With your mobile app, you can send push and in-app notifications to as many users as possible. If your notifications carry relevant information, customers will engage and become loyal to your brand and will opt for your products whenever they are in need of it.
With social distancing as a new normal post-COVID-19, more customers will look forward to connecting to businesses online. With this in mind, you can take full advantage of a mobile app for your company by giving your customers a better point of contact.
Providing them with a robust mobile interface that aims to give them the best experience will make them choose your product over others with no well-branded app and points of contact. It's really a strong manner to improve customer service primarily.
Connecting to potential customers was once an expensive affair, like advertisements on hoardings and newspapers, or impossible and long marketing campaigns. Now, the story is different with mobile apps in the market.
You can offer your potential customers a great place to engage with your brand meaningfully, and in a cheap manner for your business.
A well-constructed app will ensure 24/7 visibility to potential and current customers, seamless usability with quick options to push for transactions, payment options for in-app purchases, and effective support services with instant messaging options.
You can even use social features as advantages, making easy social media integration and logging in for your customers to share their experience with your services, enabling them to show their favorites for products they like, and providing a place to connect through reviews and comments.
Another important advantage of mobile apps is that it improves business accessibility. It allows companies to send notifications about what's new or what has changed in their services or their products and to establish strong relationships by offering special discounts for old customers, all within the mobile app.
Transforming the Retail Experience
Mobile apps also help in transforming the retail experience, enabling retailers to remain ahead of customer expectations through the delivery of a unique user experience.
It also helps to drive a digital model that would constantly cut down on costs and increase profitability.
There are several businesses that are built and based mainly on mobile apps.
Tracking and Analyzing Customers’ Behavior
Using Google Analytics platform or Firebase, you’ll be able to track and understand the activity of your app users, including:
- Daily, weekly, and monthly active users
- Active users’ demographics (Location – Age – Gender – Operating System – Types of used devices) and preferences
- Completed Conversions (Buying transactions – In-app Downloads – Calls – Get Directions requests)
- Acquisition channels that directed users to your app
- Total transactions and revenues generated from your business app
Analyzing these precious data will make you able to assess and improve your business performance, in addition to customizing the app content and features based on the active users’ engagement and preferences.
Few things are more effective in communication with current and potential customers than direct personal communication, as it assures a quicker and more effective response to questions and issues.
Mobile apps provide direct communication solutions with your current and potential customers through customers support, complaints, feedback, reviews, and FAQ answers.
All of these direct communication options are available to your business's current and potential customers within your mobile app.
The main goal for all companies is to achieve more and more sales and accumulate more revenues.
Online shopping is a major current trend, and in the future, consumers will be more comfortable searching and exploring desired products or services online than visiting regular traditional physical stores.
More than 52% of online orders are done through mobile apps, as it requires minimum efforts to search, explore, and order desired products or acquiring desired services within a few minutes.
Take advantage of your business mobile app to add your products and services under main related categories, with advanced search options, easy ordering steps, and multiple secure payment solutions to provide the best possible shopping experience for your customers.
More and more, people are using mobile devices to keep up with their favorite brands in a very competitive environment.
They look at it as a brand that allows potential customers to get all the information quickly and at their fingertips.
Regardless of the industry you deal in, the advantages of having mobile apps for businesses are plenty, and investing in it is the best business deal. Consider it as a way to keep your business open 24 hours a day.
Businesses all over the world are taking advantage of the endless business opportunities available on digital platforms including business websites, e-commerce platforms, and mobile apps to achieve desired business growth.
Start creating brand awareness through mobile app development and spread your reach better. Your investment in mobile apps will help you reap benefits for longer.
Do you need a partner to make your Mobile App a reality?
At Devlane, we are used to working with Android Apps, iOS Apps, or Hybrid solutions.
We can help your company make a better choice and boost your business in the digital world.
So if you have a project you want to start, don’t hesitate to reach out to us today.