Parenting and Child Development Platform

• The existing tech stack was not built to scale alongside a rapidly growing user base of 4M+ families.
• While the company had ambitious plans to expand beyond its core app, it lacked a dedicated engineering setup to support new product development.
• Inconsistent and unreliable data made it difficult to accurately track user acquisition.
• The payments infrastructure relied on legacy systems, limiting support for modern integrations and flexible monetization models.
• The team needed a trusted partner with strong technical leadership, clear communication, diverse expertise and time zone alignment.

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